If you’re a high school student whose family income doesn’t qualify for the 1% club, there’s a very good chance that the most important day of your college application experience won’t be the day you turn in all of your applications or the day you get accepted to your first school. No, if you’re part of the 99%, the crucial day in this drawn out process will when you receive your last “student aid award” letter, allowing you finally to compare the true cost of attending the (hopefully) many schools that were smart enough to accept you.
According to student loan servicer Sallie Mae, nearly two-thirds of families (65%) used grants and scholarships to pay for college in 2013, up from 61% in 2012 and up from only half of families five years ago. What’s more, 49% of parents say they’re not regularly setting aside money to college savings, and 70% of those parents say the reason they’re not saving is because they simply can’t afford to. In other words: more and more families are counting on grants and scholarships (including tuition discounts from the school itself) to pay for college.
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